Brands, Consumers, and Twitter

Recently, I've been meeting a ton a great people on Twitter. If you haven't heard of it Twitter is a socail network where you can post what you're doing in 140 characters or less. Its amazing how useful this tool is. At first I didn't understand it, I still don't understand it fully, but once I started getting the hang of it I learned that this is an excellent way to get your brand out, meet influential people, and find help with almost any topic.

As an internet retailer I have been able to speak directly to customers, and people who could become customers. When the lastest promotions come out, all have to do is send a tweet. Then everyone who follows me can see it, as well as the public stream of non-followers. As you can see this can lead to a lot of spam, so its important to make sure you are sincere in your conversation and links that you put up. I do very little "selling" as aposed to answering and asking questions and posting interesting links. The overall brand promotion comes from my user name, which by the way is "wigsuperstore". If people are interested in what is happening on my profile then they also have the link to our site, so when we do promote they know its genuine.

When I first started I thought starting conversations about wigs and hair extensions would be challenging, however it's been much easier than I anticipated. If you haven't checked out twitter yet give it a try. Their search is almost more powerful than google. When you google a question you get lots of dry data, but when you search on Twitter you get real responses from real people experiencing the same things! The bottom line he is don't get caught up in how many followers you have or how many people you're following. Just be yourself and use your own voice and have fun with it. Have a great and successfull week, and good luck with your tweets!

WigSuperstore.com